PRNCPLS Charcoal Peppermint Toothpaste is formulated from just 13 plant and mineral based ingredients to deliver minty fresh breath and a whiter, sparkling smile. Fluoride free. 100% vegan. No sulfates. Even the handsomely designed tube is made from recyclable materials. A great way to start the day, if you ask us. It’s also 3.4 oz – the perfect, TSA-approved size to fit in your carry-on bag when you travel.
When we say “clean” we mean it. PRNCPLS insists on using only the highest quality natural ingredients, which we carefully source from across the globe. Say goodbye to toxic petro-chemicals and mouth irritants, like fluoride and sulfates, and hello to the naturally occurring benefits of activated charcoal, tea tree oil and peppermint. Manufactured right here in the USA. And, of course, no animals were harmed making this toothpaste.
NO ARTIFICIAL FLAVORS, COLORS OR PRESERVATIVES
This miraculous ingredient draws out impurities and polishes teeth for a cleaner, whiter looking smile. It gently removes decay-causing plaque and tartar without harming your teeth’s enamel. Our fine-grade, activated charcoal powder is derived from coconut shells, an eco-friendly and sustainable resource. It won’t stain your clothes or bathroom sink, promise!
Tea Tree Oil
Tea tree oil is a natural compound that boasts strong antifungal and antiseptic properties, making it a superior germ-killer that helps fight gum disease and inflammation. Not to mention leaving your breath seriously fresh.
Peppermint + Wild Mint Essential Oils
Peppermint’s invigorating flavor is just one reason we love this herbaceous little plant. Between its powerful minty aroma that neutralizes odors that cause bad breath and its antiseptic properties, which help fight plaque and tooth decay, what’s not to love? The essential oils of peppermint and wild mint are also known to stimulate digestion, promoting good gut health. If we could high-five nature right now, we would.
This clean, naturally occurring mineral is found in everything from pearls to marble to chalk. We put it in our toothpaste in the finest possible form to help gently polish your teeth, while also protecting your natural enamel.
A sugar alcohol with a sweet taste that comes from fruits, berries, corn and seaweed
A simple, non-toxic polyol (a.k.a natural alcohol) compound derived from plant triglycerides.
This naturally occurring substance is found in plants, fruits and veggies, and adds sweetness without the negative effects of sugar.
A mild abrasive substance derived from sand and obsidian
A shrub-like plant in the sunflower family. The extract is 1000x sweeter than sugar, but without the risk of tooth decay