1. How does my PRNCPLS subscription work?

  • Your kit starts with one, one-month’s supply tube of PRNCPLS toothpaste.
  • As desired, select whether you want to add a toothbrush, floss, or additional toothpaste delivered every month in the Build Your Kit section of the site.
  • There are no commitments, you can add, subtract, modify, or cancel at anytime.
  • Your subscription will arrive at your door on or around the 1st of every month automatically.

2. Why do I have to subscribe?

PRNCPLS is more than just a toothpaste company. By subscribing we free you from having to worry about what’s in your medicine cabinet so you can focus on your life. Also, by being a subscriber you will get exclusive artist collaborations on a regular basis not available elsewhere.

There are no commitments to subscribing, you can pause or cancel at anytime.

3. What’s in the toothpaste?

PRNCPLS is made from only the finest, natural ingredients. We spent a long time developing a formula that we feel is the best combination of efficacy and experience.

Ingredients: Water, Sorbitol, Glycerin, Xylitol, Calcium Carbonate, Hydrated Silica, Tea Tree Oil, Stevia, Cellulose Gum, Betaine, Mentha Piperita (Peppermint) Essential Oil, Mentha Arvensis (Wildmint) Essential Oil, Activated Charcoal

4. Why is my toothpaste black?

PRNCPLS Natural Charcoal Peppermint toothpaste is black because of the addition of activated charcoal. Activated charcoal (from hardwood and/or coconut shells) has been used around the world in many ways. We added it to our toothpaste because of its absorptive and abrasive qualities. It’s totally natural, won’t stain your teeth, or your clothes.

Are your products vegan/ no animal testing?

Yes! No animal was harmed in the making of our toothpaste! Totally vegan and NO animal testing.

We’d love to hear from you

Send us a message at help@prncpls.com or
 get in touch using the form