PRNCPLS is a set of daily essentials designed to help you achieve harmony and balance with the world around you. PRNCPLS believes in empowering and inspiring creativity through positive messaging, a focus on design and aesthetics, using only the highest quality, natural ingredients, and through regular artist collaborations.

PRNCPLS is introducing its first product, a Natural Charcoal Peppermint Toothpaste.

Founded by Jessica Humphrey and Mike Constantiner, the culmination of their love for art, design, and the quest for a healthy mind & body brings you PRNCPLS.

We’d love to hear from you

Send us a message at help@prncpls.com or
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